- Posted by Gabriela Angelova
- On 26.06.2017
- 0 Comments
- e-business, e-commerce, e-shop, email campaign, email messages, email tips, online business, powerful email, powerful messages, targeted messages
Today, many managers are trying to find the best ways to promote their business online. One of the most efficient and cost-effective ways is to send powerful email to potential customers. This way business owners can deliver targeted messages directly to people who are interested about their brand. The following are the top 10 tips for a powerful e-mail strategy.
1. Create personal emails
Personalized e-mail increase effectiveness and potential customers are more willing to open and read your e-mails. In fact, subscribers tend to appreciate them more, according to several researches.
2. Make Mobile-Ready emails
Many people today have access to their emails through their smartphones or tablets. So, if you wish to sell your products, it’s important to be able to create clear contents, that work perfectly on every size screen. For example, a well-organized email assures subscribers that the message comes from a reliable company.
3. Provide Interesting Texts
Subscribers tend to look forward to emails that provide them with interesting and relevant content. You can write a new and engaging content, that will catch the attention of your subscribers. Or you can also add photos in order to catch their attention.
4. Create Custom Landing Pages
Create engaging and specific to your subject landing pages. You can also add a call-to-action message in the emails, so the customers can have the option to visit your page.
5. Automate Post Purchase Campaigns
After the customers make a certain purchase from your company, you can send them an automated post-purchase message. You can do so after one or two weeks of the purchase date. It’s better to personalize these emails, by adding some great offers.
6. Keep a track of the email Strategies
You need to test factors that seem to affect your subscribers. In order to do so, you can use Google Analytics to be able to track how effective are your e-mail campaigns. This way, you’ll be able to understand what works and won’t doesn’t work with your subscribers and you can alter some strategies, in order to have better results.
7. Use Trustworthy Campaigns
A great tactic is to try to be clear with your potential clients. For example, sales messages should be a part of your marketing strategy, buy you need to be clear when they sign up.
8. Give a reward for Reading
Or better try to inspire them. Just make sure that your clients will be happier after reading your emails. You can do so, by sharing with them a useful tip or you can also promise them something good.
9. Use Powerful Words
The words that are used in emails can have a great impact on potential buyers. For example, emotional words can stand out in emails and can attract the attention of customers.
10. Ask Questions
This is a great way to engage with potential customers through email campaigns. You can even imagine having a conversation with your readers.