- Posted by Gabriela Angelova
- On 03.07.2017
- 0 Comments
Nowadays, local SEO has the most popular way of attracting new customers. Most business owners have realized the importance of search engine optimization. However, SEO techniques have undergone tremendous changes in the recent years. In fact, the current SEO is more inclined towards the customer behavior. For instance, the SEO will provide you with great results if it is customized for the local demographics. Nowadays, online visitors tend to respond quickly to ads that are targeted based on their location. However, you are never too late if you have not integrated local SEO in your business. Here are surefire local SEO tips to increase your online presence and attract more customers.
1. Claim your Google My Business Listing
This is a simple yet effective feature that shows more information about your business. The visitors that visit your company through Google will see your company’s information on the top-right hand side on the search page. This includes your business name, address, reviews, business hours, and the proximity of your company to the visitor’s location. Here is a step-by-step guide on how to enable this feature;
• Search your business name on Google
• Claim it and verify it with Google
• Check if your details are accurate
• Add photos, answer the reviews
• Ensure that your location is on the map
2. Establish the local Listings for your business
Instead of using Google listing alone, you can also sign up for local business listing from other providers. However, you should ensure that those listings have your Name, address, and Phone number (NAP). Whichever local listing provider you chose, ensure that the details are consistent and accurate. Provide inaccurate information may negatively affect your ratings.
3. Create and responsive and mobile-friendly site
The studies show that most of the searches are done from mobile devices as compared to that of desktop and personal computers. In fact, people who are searching for information in your location are likely to be using mobile phones. If they can’t find your site on their tablets or phones, they will proceed to your competitor. Several resources available on the internet can help you create a more mobile-friendly site. Alternatively, you can hire a professional web developer to do the job for you.
4. Take advantage of the customer reviews
What people say about you play a great role in the success of your business. Testimonials, reviews, and local news are excellent ways to engage your audience and promote your products and services. Encourage customers to leave reviews on your site after purchasing and using your products or services. However, negative reviews can damage your reputation and lower your rankings. That is why you should strive to provide ultimate customer satisfaction. Also, testimonials and local news are great tools for free advertisement. In this case, you should develop good relationships with media outlets and clients.
5. Create a relevant and local content
The relevance and quality of the content play a crucial role in Search Engine Optimization. Ensure that your content is interesting, relevant, shareable and local. In the past, people re-used blog posts with old title targeting old audience. However, nowadays, Google give priority to the content that is targeted to local audiences and includes local names in the post titles. Moreover, you should try to incorporate local events, news, and information as much as possible in your releases and blogs.
6. Target Ad Extension to the local Audience
This is another important tip for increasing the online presence and attracting more customers. This feature, which is available through Google Adwords enables you to add location data to your ads. In this case, people will see more information about your business rather than just Ad message. Your visitors will see information that includes;
• Your exact location and distance you and your visitors
• Direct link to your page for more details about your products and services
• Call button the customers can click and call you
Localizing your Search Engine optimization has gained popularity among many business owners. Making your website location-specific will improve your rankings, boost your traffic, and eventually get more customers for your business. The above 6 surefire tips and tricks are easier to implement if you have the right SEO techniques in place. In fact, these tips will help you get maximum return on investment while using the least effort and time.