- Posted by Gabriela Angelova
- On 29.05.2017
- 1 Comments
- adwords, adwords campaign, adwords jargons, adwords terms, google, google adwords, google terms, google tools, optimization, seo, terminology
Since Google AdWords is full of insider language and jargon, it’s very important to know the different kinds of AdWords and have them at your fingertips. Thus we created for you this quick guide to keep in handy.
· Ad position
The position of an ad when Google search is done with position 1 found on top of the first page.
· Visitor value
The average amount of money that your site’s visitors are worth.
· Bid price
The amount of cash that an advertiser can pay for a given keyword click.
The total number of those who visit your site.
· Call action
Directions at the end of webpage or an ad that calls on the visitor to contact the company or take action.
· Search network
The network that people visit when they are looking for a solution to an issue that they might be having.
· Campaign cloning
A process designed for the sole purpose of testing under controlled circumstances that produces success prior to cloning those efforts into more realistic AdWords.
· Split test
Tests that separates traffic between more creative approaches such as email, ad websites, and measures the one that generates more conversions.
The action taken by a website visitor which can mean buying a product, joining a mailing list, downloading a file or calling a phone number.
· Pay Per Click (PPC)
The amount of money that advertisers pay only when their ads are clicked.
· Cost Per Click (CPC)
The amount of money that the advertiser is charged. Depending on the competition, different keywords have different costs.
· Permission marketing
A term used when talking about search network and the fact that a visitor is searching for something.
· Click Through Rate (CTR)
The number of clicks divided by the number of impressions. When it’s higher it means that the ad is more effective.
· Landing page
The first page that a visitor lands on when he clicks an advert. It’s supposed to be appealing.
· Display network
Blogs, forums, and websites that do not belong to Google but have Google AdWords ads.
· Interruption marketing
A term used when talking about display network and the fact that nobody is actively searching for a solution but is just reading about something similar to the solution.
If you have any trouble managing your Google Adwords campaign, don’t hesitate to contact us. We will gladly answer all your questions and help you out.