- Posted by Gabriela Angelova
- On 21.03.2017
- 0 Comments
- call to action, credibility, digital marketing, e-shop, eshop, marketing, more traffic, online sales, profitable client, social media, wordpress
Your website is one of the best marketing tools you have, whether it is an e-shop or it is a regular website that presents you online. Therefore it is important to make the most out of it. To do this you need to drive as much traffic to the website as possible. But how do you attract the wealthy clients who can spend a lot of money on your business? We look at the answers to this question.
Wealthy people look for credibility when looking for where to source the goods or services they need. To prove that you are credible, use logos that are recognizable from media appearances or trade associations.
When going through your website, clients need to feel that they are talking to a person. This way they feel safe and trust you. You can personalize your website by adding photos, videos and written content prepared with a personalized touch.
Follow up after visits
There are many people offering exactly what you are and you need to stand out. The best way to convert an interest into a purchase is to ensure you stay on the mind of the potential buyer. In order to do this, open up a funnel for leads and be sure to stay in touch after a visit to your website.
Encourage customers to post testimonials
A company that offers quality products and great service will have many satisfied clients. Encourage them to post about their experiences on your website. This will convince visitors that you can be trusted and prove your credibility. Do not just rely on written testimonials though. Encourage photos and video testimonials as well as these show more proof.
Put keywords in the Meta data
The Meta data is the description that is seen in search engine results when the page comes up. Determine the phrases that people are likely to be using to search for what you are selling. These are known as the keywords. Include these keywords in the Meta data and you will rank higher in search engine results. Clients will therefore find you easily.
Opt for WordPress platform
Websites that are on WordPress are easier for search engines to spider and index hence more visible in search engine results. WordPress also makes it easy to create a customer-friendly website.
Call to action
Good quality content should be capped with a call to action. Encourage the visitors to purchase what you are selling. Have a page that has all the answers to possible questions the visitors may have on how to buy.
Include social media icons
Clients like interacting with social businesses. Prove that you are one by having the links to your social media pages on the website. This will make it easy for potential clients to interact with you on social media which may further convince them on why they need to buy.
Include RSS Feeds and Social Bookmarking Icons
These allow the customers an easy way to keep tabs on the developments in the business. Be sure to have these icons for long-term relationships with the clients.