- Posted by Gabriela Angelova
- On 03.04.2017
- 1 Comments
- business management, contest, coupon, email, email marketing, landing page, paid traffic, pop up, pop up sign, subscribe, subscription
If you want to market your business and reach out to wide customer base, it is very important to know how to expand your email list. Various internet marketing experts around the globe say that building a strong email list will go a long way in ensuring the success of your business. Just the way social media marketing and link building can help you reach out to more clients, creating an effective email list can enable you to reach out thousands of customers who are ready to take an action. If you want to establish a strong online presence, then you must come up strategies to expand your email list. Most businesses usually prefer to display their social media icons on their website paying little attention on encouraging their visitors to sign up for their newsletters. This impact negatively on their marketing campaign. Encouraging visitors to take an action of signing for email updates is very important and is now being used by most businesses. This is because it enables businesses to generate more leads. Below are tips to help you expand your email list fast.
1. Use pop up sign forms
Most people don’t like visiting websites that show pop up forms when the website loads. This pop up forms usually encourage visitors to subscribe in order to receive regular email updates. Various studies that have been conducted have shown that this strategy works very well especially if you offer something that your visitors wants for free. Taking an extra effort to give your visitors what they want will go a long way in making them cooperate to sign pop up sign form that you have put in your site.
2. Create a compelling landing page then dive paid traffic to that particular page
Another very effective way to generate high number of email sign ups is by creating a compelling landing page that has something that your visitors are looking for. Offers to put on the landing page include things such as free eBook, white paper, free discounts among many others then use drive paid as well as a targeted social media traffic to the landing page. Although this will cost more, you can lower the cost by cutting down on your advertising costs such as sending automated emails to all your new sign ups when a product or service is on offer. You can also take advantage of mail chimp which offers great email service to help you build a strong landing page.
3. Host a contest
Offering incentive can also trigger people to visit your website and sign up for email updates. One of the best ways to achieve this is by hosting a contest. For people to join that contest, they will be required to first sign up for email updates. When do you do this, you will not only attract more visitors to take an action but you will also not find yourself in a situation where visitors are unsubscribing from newsletter after the contest.
4. Give free coupons, whitepaper and eBooks
Visitors are going to respond well if you offer them something that is useful to them. For instance, if you publish an informative newsletter and send it to your subscribers, they are going to feel as part of community members.