- Posted by Gabriela Angelova
- On 01.05.2017
- 2 Comments
- desktop, desktop screen, display, mobile devices, mobile devise, responsive design, responsive web design, screen, seo, web design
Responsive web design is where a web page is designed in a way that it can realize itself or respond depending on the particular device being used to view it. This means that such a web page has the ability to determine whether it is being viewed through a desktop, a laptop, a tablet, a smartphone or any other such device. This approach to web design has become increasing popular mainly because more people are using devices with relatively small screens such as smartphones and ipads. This is unlike in the past where majority of people used desktop computer to view different webpage.
The Functionality of Responsive Web Design
The primary purpose of this particular approach to web design is that it allows a single website to have different elements to ensure the website can be viewed on devices that have screens of different sizes. A perfect example of this is a traditional website which is fixed where such a website might show a number of columns while being viewed on a big screen such as that of a desktop computer. But while the same website is viewed on a smaller screen it will not be able to show all the columns which are shown on the desktop screen. Because of this the users of the devices with small screens will be compelled to scroll horizontally so that they can see all the columns. On the small gadgets some of the content on the websites might be hidden or distorted. Furthermore, most modern devices such as tablets can be turned sideways or viewed in portrait orientation.
While using smartphones or other relatively small devices to view the fixed websites loading of the pages become slower especially if there are heavy graphics. However, if responsive design is used the website will be able to resize according to the gadget being used. This simply means that responsive design enables the websites to adjust automatically depending on the device being used to view the website.
How Responsive Web Design Works
The elements on responsive websites are usually sized by proportion instead of pixels. This is made possible by the fact that the pages use fluid grids. An ideal example of how this works is a page with four columns. In the traditional fixed designs one needed to say how wide each column should be. But in responsive websites one needs to state the percentage space that each column should take. Images are also sized in percentages where the responsive websites show certain percentages of the images. Because of this the devices with relatively small screens are able to show a number of columns and images depending on the percentages stated.
Mouse vs touch: while considering responsive websites it is also paramount to consider whether a mouse or touch will be used. A computer mostly use mouse but devices such as tablets and smartphones use touch. As a result, the web designer should understand that some things which are easy to highlight using a mouse are very hard to highlight using a finger on the touch devices.
Graphic and download speed: while using mobile devices it is advisable to display fewer graphics mainly because most mobile devices might take longer to download content with heavy graphics.
Apps and mobile versions: the mobile devices come with a lot of specialized applications which can be used on those particular devices. There are also different types of mobile devices. This makes it important for the web designers to take into consideration the many applications and types of gadget devices. A responsive website that responds to different applications and mobile devices is more suitable for it can be used by more people.
The Reasons Why Small Businesses Need To Switch To Responsive Web Design
The main reason why small businesses should embrace responsive web design is the fact that almost everyone now owns a mobile device. All these people use their mobile devices to get into different websites. If you check your traffic as a small business owner you will confirm that almost all the visitors use mobile devices. You can easily get the responsive design templates which you can acquire conveniently. For example; if you have a WordPress website you can easily visit a competent template gallery such as ThemeForest and search for responsive WordPress themes. After you acquire one you will just need to get a web designer who can customize the theme for your particular brand and logo. One of the most important reasons is that websites with a responsive web design rank higher in search results hence this work for your business search engine optimization, too.